001: 79378
003: Starlibrary PMS 4.5
005: 20180430
020: ^a978-1-84920-146-9
066: ^aCh.A
072: ^aAdvertising
082: ^a659.1
100: ^aChris Hackley
240: ^aAdvertising and promotion: An integrated marketing communications approach
245: ^a ^b An integrated marketing communications approach
260: ^c2010
650: ^aCommunication in marketing
650: ^aSales promotion