00496nam 2279378 450000100060000000300230000600500090002900800410003808200100007907200160008902000220010510000180012726000230014524500810016865000160024965000310026565000200029679378StarLibrary Marc Built20180430201711 ||||| |||||||||||amh  a659.1 aAdvertising a978-1-84920-146-9 aChris Hackley bSAGE-London c2010 aAdvertising and promotion bAn integrated marketing communications approach aAdvertising aCommunication in marketing aSales promotion