00329nam 2200047 450000100030000000300230000300500090002600800410003508200120007602000180008810000230010626000070012924500610013647StarLibrary Marc Built20180713201711 ||||| |||||||||||amh  a659.111 a9788120325296 aLarry D.Kelly etc. bPHI aAdvertising Media Planning (A Brand Management Approach)