00576nam 2277277 450000100060000000300230000600500090002900800410003808200120007907200370009102000180012810000160014626000170016225000060017924500900018565000370027565000390031265000330035177277StarLibrary Marc Built20180430201711 ||||| |||||||||||amh  a658.802 adeveloping high-value strategies a0-471-87727-1 apeter doyle bWiley c2007 a6 avalue-based marketing marketing strategies for corporate growth and shareholder value adeveloping high-value strategies aimplementing high-value strategies aprinciples of value creation