001: 78888
003: Starlibrary PMS 4.5
005: 20180430
020: ^a978-81-265-3472-2
066: ^aGo.D
072: ^adata mining applications in marketing
082: ^a006.312
100: ^aGordon S. Linoff
240: ^aData mining techniques for marketing, sales, and customer relationship management
245: ^aData mining techniques for marketing, sales, and customer relationship management
260: ^c2011
650: ^athe data mining process
650: ^awhat is data mining and why do it
700: ^a Michael J. A. Berry