00617nam 2273614 450000100060000000300230000600500090002900800410003808200100007907200350008910000230012426000460014725000060019324500300019965000350022965000060026465000350027065000060030565000350031165000280034665000150037473614StarLibrary Marc Built20180430201711 ||||| |||||||||||amh  a659.1 aPERSUASIVE ADVERTISING APPEALS aJOHN O\SHAUGHNESSY bROUTLEDGE TAYLOR AND FRANCIS GROUP c2004 a2 aPERSUASION IN ADVERTISING aPERSUASIVE ADVERTISING APPEALS a1 aPERSUASIVE ADVERTISING APPEALS a2 aPERSUASIVE ADVERTISING APPEALS a3: COGNITIVE APPROACHES aPERSUASIVE