001: 19BKE001275
003: Starlibrary PMS 4.5
005: 20180403
020: ^a9781441675224
066: ^ak..M
072: ^amarketing -- management
082: ^a658.8
100: ^ak. ramachandra
240: ^aMarketing management
245: ^aMarketing management
260: ^amumbai (india ^b himalaya pub house ^c2010
300: ^b748p, 23cm
650: ^abusiness & economics -- marketing -- general
650: ^abusiness & economics -- distribution
700: ^ab. chandrashekara
700: ^as. shivakumar
520: ^amarketing environment --br // product strategies --br // pricing strategies --br // channels of distribution and logistics --br // promotion strategies --br // recent trends in marketing