00574nam 2215786 450000100060000000300230000600500090002900800410003808200100007907200490008902000180013810000110015626000230016725000070019024500280019765000490022565000700027465000380034415786StarLibrary Marc Built20180430201711 ||||| |||||||||||amh  a658.8 aDEFINING MARKETING AND THE MARKETING PROCESS a0-13-146918-5 akotler bPEARSON CO. c2006 a16 aprinciples of marketing aDEFINING MARKETING AND THE MARKETING PROCESS aDESIGNING A CUSTOMER- DRIVEN MARKETING STRATEGY AND MARKETING MIX aUNDERSTANDING THE MARKETING AND C