00518nam 2229809 450000100060000000300230000600500090002900800410003808200100007907200390008902000180012810000140014626000240016024500280018465000390021265000260025165000270027765000220030429809StarLibrary Marc Built20180430201711 ||||| |||||||||||amh  a658.8 aINFORMATION FOR MARKETING DECISION a0-07-113447-6 aLancaster bMCGRAW. HILL c1993 aessentials of marketing aINFORMATION FOR MARKETING DECISION aMARKETING PERSPECTIVE aMARKETING WIDER ISSUES aTHE MARKETING MIX