00922nam 2219BKE002203 450000100120000000300230001200500090003500800410004408200100008507200280009502000180012310000180014126000490015950002310020825000150043930000150045452001540046924500250062365000280064865000240067619BKE002203StarLibrary Marc Built20180403201711 ||||| |||||||||||amh  a658.8 amarketing -- management a9780132102926 aPhilip Kotler bupper saddle river, nj: prentice hall c2012 aFor undergraduate and MBA marketing management and strategy courses. Kotler Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice a14th (ed.) a657p, 29Cm aPart 2: Capturing Marketing Insights. Collecting Information And Forecasting Demand; Conducting Marketing Research Part 3: Connecting With Customers. aMarketing Management amarketing -- management athings to check out