01620nam 2219BKE001288 450000100120000000300230001200500090003500800410004408200110008507200380009602000180013410000160015226000610016850002600022925000110048930000150050052007130051524500530122865000380128165000240131965000430134319BKE001288StarLibrary Marc Built20180403201711 ||||| |||||||||||amh  a647.06 ahospitality industry -- marketing a9780080967912 aDavid Bowie bamsterdam; boston: elsevier butterworth-heinemann c2011 athis introductory textbook shows you how to apply the principles of marketing within the hospitality industry. written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas a2nd ed a434p, 27cm a1. introduction to hospitality marketing --br // part b: pre-encounter marketing --br // 2. marketing research --br // 3. understanding and segmenting customers --br // 4. competitive strategies --br // 5. developing the offer --br // 6. locating the offer --br // 7. pricing the offer --br // 8. distributing the offer --br // 9. communicating the offer --br // part c: encounter marketing --br // 10. managing the physical environment --br // 11. managing service processes --br // 12. managing customer-contact employees --br // part d: post-encounter marketing --br // 13. managing customer satisfaction --br // 14. relationship marketing --br // part e: the marketing plan --br // 15. marketing planning aHospitality marketing bprinciples and practice ahospitality industry -- marketing ahotels -- marketing abusiness & economics -- small business