001: 80244
003: Starlibrary PMS 4.5
005: 20180430
020: ^a9783486250046
066: ^aFr.M
072: ^aMarketing Management
082: ^a658.8
100: ^aFrancisco Coronel
240: ^aMarketing-Management
245: ^aMarketing-Management
260: ^c2000
700: ^aJose Antonio Rosa
700: ^aKirsti Sawhney Celly
700: ^aRichard P. Bagozzi