001: 29809
003: Starlibrary PMS 4.5
005: 20180430
020: ^a0-07-113447-6
066: ^aLa.e
072: ^aINFORMATION FOR MARKETING DECISION
082: ^a658.8
100: ^aLancaster
240: ^aessentials of marketing
245: ^aessentials of marketing
260: ^c1993
650: ^aMARKETING PERSPECTIVE
650: ^aMARKETING WIDER ISSUES
650: ^aTHE MARKETING MIX