001: 19BKE002277
003: Starlibrary PMS 4.5
005: 20180403
020: ^a9780749450854
066: ^aJe.T
072: ^aProductos Comerciales -- Gestio´n
082: ^a658.8343
100: ^aJean-noe¨l Kapferer
240: ^aThe New Strategic Brand Management: Creating And Sustaining Brand Equity Long Term
245: ^a ^b Creating And Sustaining Brand Equity Long Term
260: ^aLondo ^b Kogan Page ^c2008
300: ^b560p, 28Cm
650: ^a marketing