001: 19BKE002203
003: Starlibrary PMS 4.5
005: 20180403
020: ^a9780132102926
066: ^aPh.M
072: ^amarketing -- management
082: ^a658.8
100: ^aPhilip Kotler
240: ^aMarketing Management
245: ^aMarketing Management
260: ^aupper saddle river, n ^b prentice hall ^c2012
300: ^b657p, 29Cm
500: ^aFor undergraduate and MBA marketing management and strategy courses. Kotler Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice
650: ^a things to check out
700: ^a Kevin Lane Keller
520: ^aPart 2: Capturing Marketing Insights. Collecting Information And Forecasting Demand; Conducting Marketing Research Part 3: Connecting With Customers.