001: 19BKE002151
003: Starlibrary PMS 4.5
005: 20180403
020: ^a2888931354
066: ^aMa.W
072: ^aCorporate Image
082: ^a602.75
100: ^aMatthew Healey
240: ^aWhat Is Branding?
245: ^aWhat Is Branding?
260: ^c2008
300: ^b256P, 22Cm
500: ^aIt is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? Is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be
650: ^amarketing
650: ^aBrand name products
650: ^aProduct management