001: 500
003: Starlibrary PMS 4.5
005: 20181104
066: ^aJo.M
082: ^a658.8
100: ^aJohnw MULLINS
240: ^aMarketing Management
245: ^aMarketing Management
260: ^aAmeric ^b MCGAW HILL INTERNATIONAL EDITION ^c2008
300: ^b533 P
700: ^aORVILE C WALKERJR
700: ^aHARPER W BOYD