00311nam 2200780 4500001000400000003002300004005000900027008004100036082001200077020001800089100001700107260000700124245004800131780StarLibrary Marc Built20180713201711 ||||| |||||||||||amh  a658.834 a9788120336346 aPurba H. Rao bPHI aPredictive modelling in strategic marketing