00553nam 2219BKE002277 450000100120000000300230001200500090003500800410004408200130008507200390009802000180013710000250015526000300018030000150021024500890022565000390031465000140035319BKE002277StarLibrary Marc Built20180403201711 ||||| |||||||||||amh  a658.8343 aProductos Comerciales -- Gestio´n a9780749450854 aJean-noe¨l Kapferer bLondon: Kogan Page c2008 a560p, 28Cm aThe New Strategic Brand Management bCreating And Sustaining Brand Equity Long Term aProductos Comerciales -- Gestio´n amarketing