001: 19BKE002126
003: Starlibrary PMS 4.5
005: 20180403
020: ^a1412913187
066: ^aEd.T
072: ^aMarketing Research
082: ^a658.83
100: ^aEdward F Macquarrie
240: ^aThe Market Research Toolbox A Concise Guide For Beginners
245: ^aThe Market Research Toolbox A Concise Guide For Beginners
260: ^aNew delh ^b SAGE Publications ^c2006
300: ^b205p, 20cm
520: ^aAuthor Bioprefaceplan Of The Bookwho Should Read This Book?1. Nature And Characteristics Of Market Research Distinction 1: Exploratory Vs. Confirmator