00355nam 2229524 450000100060000000300230000600500090002900800410003808200100007902000180008910000220010726000250012930000170015424500400017129524StarLibrary Marc Built20180420201711 ||||| |||||||||||amh  a658.8 a0-256-11319-x aWilliam O bearden bLondon: Irwin c1995 a631p: 28 c.m aMarketing principles & perspectives