00347nam 2200887 4500001000400000003002300004005000900027008004100036082001200077020001800089100001900107260000700126245008200133887StarLibrary Marc Built20180713201711 ||||| |||||||||||amh  a658.827 a9788120335400 aKevin L.Keller bPHI aStrategic Brand Management (Building, Measuring and Managing Brand Equity) 3E